Infuse Vibrancy into Your Routine
With Hydrating Skincare Must-Haves
DayWear Hydration Set: Best for Glowing Skin
Four bestselling Pure products for intense, refreshing 24-hour hydration and glow, with anti-aging benefits.
SIZE
Hydrating Cleansing Lotion (100mL), Moroccan Rose Floral Toner (100mL), Omega Hydrating Face Oil (30mL), Pure Argan Oil Of Morocco (30mL)
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The Pure Collection is formulated for intense, refreshing 24-hour hydration, addressing breakouts, problem-prone skin, and the appearance of skin aging with some of nature's most potent antioxidants and omega-3 essential fatty acids. Our Cleanser blends together nature's most powerful ingredients to fight blemishes while hydrating and nourishing the skin. Our clinically proven Moroccan Rose Floral Toner is known to help reduce the appearance of pores, redness, and uneven skin tone, while also balancing sebum production, smoothing texture, and rejuvenating the skin for a youthful-looking glow. Our Omega Hydrating Oil helps balance sebum and prevent pores from clogging with the help of Blue Tansy extract and Almond oil, which keeps the skin looking hydrated and plump. And finally, our icon-approved Pure Argan Oil helps tackle breakouts while maintaining hydration levels for balanced, clearer-looking skin without irritation or drying.
Hydrating Cleansing Lotion (100mL)
Aqua, Argan oil* (Argania spinosa), Vitamin C, Rosehip seed oil* (Rosa moschata), Beeswax (Cera alba), Atlas cedar essential oil* (Cedrus atlantica bark), Glycerin, Shea butter* (Butyrospermum parkii), Grape seed oil* (Vitis vinifera seed), Coconut oil* (Cocos nuciferal), Vitamin E (Tocopherol), Sodium benzoate, Potassium sorbate, Stearic acid, Cetearyl Alcohol (and) Ceteareth-20cetyl, stearyl alcohol
Moroccan Rose Floral Toner (100mL)
100% pure steam distilled Rosa Damascena*.
Omega Hydrating Oil (30mL)
Argan oil* (Argania Spinosa), Jojoba seed oil* (Simmondsia Chineses), Sweet Almond oil* (Prunus Amygdalus Dulcis), Blue Tansy* oil (Tanacetum Aniuum), Bitter Almond oil* (Prunus Amara Dulcis), Castor oil* (Ricinus communis), Grape seeds oil* (Vitus vinifera), Sesame oil* (Sesamum Indicum), Olive oil* (Olea Europaea), Coconut oil* (Cocos Nucifera), Lavender essential oil* (Lavender officinalis), Rosemary Leaf essential oil* (Rosmarinus officinalis), Vitamin E(Tocopherol).
Pure Argan Oil (30mL)
100% Pure Organic Argan Oil* (Argania Spinosa)
*Certified by Ecocert Greenlife and USDA organic
Powerful Protection:
Shields your skin from environmental stressors and helps prevent signs of premature aging.
Intense 24-Hour Hydration:
Provides long-lasting moisture to keep your skin hydrated and refreshed throughout the day.
Defending Against Aging Signs:
Formulated to combat and diminish the appearance of fine lines, wrinkles, and other signs of aging.
Comprehensive Regeneration:
Offers a holistic approach to regenerate your skin, promoting a revitalized and youthful complexion.
Revealing Nourishing Benefits:
Unveils the nourishing benefits of hydrated, radiant skin for a healthy and glowing appearance.
Versatile Hydrating Routine:
Tailored to suit various skincare concerns, making it a versatile addition to your daily routine.
Hydrationg Cleansing Lotion
After one use:
94% agreed product instantly nourished and hydrates skin
95% agreed product instantly softens skin
After 7 days of use:
100% agreed their skin feels hydrated all day
100% agreed their skin feels softer and more supple
100% agreed the product replenishes dry skin
Moroccan Rose Floral Toner
After one use:
94% experienced an instant surge in skin hydration.
90% noticed a calming effect on redness and irritation.
After continued use:
96% reported a sustained improvement in pore size and appearance.
92% enjoyed a consistent reduction in redness over weeks of use.
Omega Hydrating Oil
After one use:
94% agreed that their skin felt instantly nourished and hydrated.
95% agreed that their skin felt instantly softer.
After 7 days of use:
100% agreed their skin feels softer and more supple.
100% agreed their skin feels hydrated all day.
100% agreed the product replenishes dry skin.
Pure Argan Oil
After just 14 days:
100% showed an improvement in overall appearance.
96% showed an improvement in texture, smoothness and clarity.
93% showed an improvement in skin tone evenness.
96% showed an improvement in skin luminosity and a glowing appearance.
After just 4 weeks:
93% showed an improvement in lines, wrinkles, dark circles and puffiness.
*Based on a 45-day clinical study of 20 women aged 30–60, twice daily use.
We prioritize sustainability by using a brown glass bottle that safeguards the potency of our plants and precious oils. The outer packaging is crafted from recyclable/biodegradable unbleached kraft paper, and our labels are made from 100% recycled waste paper.
HOW TO RECYCLE
Our product consists of a glass bottle and a clear, recyclable polypropylene (PP) plastic cap. Please dispose of the pump in your household waste bin.
Why We Love it
Key Ingredients
Vitamin C Superfruit Complex
A potent blend of Vitamin C-rich superfruits including Acerola Cherry, Orange, Lemon Peel and Noni Fruit enhances skin defense against free radical damage. The Complex works to fade the appearance of dark circles and promote skin tone uniformity, while the high antioxidant, polyphenol, and bioflavonoid content rejuvenates the skin for a brighter and firmer complexion.
Argan Oil
High in fatty acids ( Omega 3, 6, and 9), giving the skin a youthful glow. It is easily absorbed and repair damaged skin and prevent further damage. With powerful anti-oxidants, argan oil helps to improve elasticity and leaves skin feeling plump and soft.
Moroccan Tansy
Also known as Blue Tansy, is a highly sought-after and premium essential oil. Its deep blue color is due to the high levels of azulene it contains, which makes it rich in antioxidants and anti-inflammatory properties. These properties can help to repair and soothe the skin, reducing inflammation and promoting cellular regeneration. As a result
Jojoba Oil
Rich in vitamin E, jojoba oil is an amazingly light, nourishing oil that absorbs quickly into the skin and protects against moisture loss. Jojoba oil works wonders on the skin, especially for a complexion that is losing elasticity and developing fine lines and wrinkles.
Moroccan Rose
A great ingredient for skincare products due to its anti-inflammatory and antioxidant properties. It can help soothe and protect the skin, reduce redness, improve skin tone and hydration, and also help with mature skin by improving elasticity and reducing fine lines. It can be found in various skincare products like face oils, serums, moisturizers, etc
4 Simple Steps
For Hydration Journey
Quench
Start with a damp face. Apply a small amount of the Hydrating Cleanser Lotion to your fingertips. Gently massage the cleanser onto your face in circular motions, focusing on areas with makeup or impurities. Rinse thoroughly with lukewarm water and pat your face dry.
2 minutes
Enchant
After cleansing, apply the Moroccan Rose Floral Toner to a cotton pad or spritz directly onto your face.
Gently sweep the pad or mist across your face, neck, and décolleté, allowing the toner to hydrate and balance your skin.
1 minute
Nourish
After cleansing, dispense a few drops of the Omega Hydrating Face Oil onto your palm. Gently press the oil onto your face and neck, distributing it evenly. Use upward and outward motions, avoiding the eye area. Allow the oil to absorb into your skin before proceeding to the next step.
1-2 minutes
Glow
Take a small amount of Argan Oil onto your fingertips. Massage the oil into your face and neck in gentle, upward motions. Pay extra attention to dry or problem areas. Allow the oil to fully absorb before applying additional products or makeup.
1-2 minutes
“I tried these products to help with my dry skin
issues and I have never looked back since.
My skin is supple and hydrated”
-Amina Mbeki, Model
FAQs
FROM OUR COMMUNITY
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