Ibtihal Cherif, nacida en Italia, porta con orgullo la herencia de sus orígenes marroquíes. Proviene de una familia de hábiles artesanos del cuidado de la piel, cuya experiencia se ha transmitido de generación en generación. Al crecer, estuvo inmersa en las tradiciones y la sabiduría de sus antepasados, aprendiendo sobre el poder transformador de los ingredientes naturales y el arte de elaborar productos excepcionales para el cuidado de la piel.
"Siempre me ha cautivado el extraordinario poder de los raros ingredientes botánicos africanos. A través de la innovación impulsada por la ciencia y un compromiso con las formulaciones orgánicas, hemos aprovechado sus propiedades únicas para crear un cuidado de la piel que la equilibra y nutre los sentidos".
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Durante los viajes de su infancia con su padre a varios países africanos, Ibtihal desarrolló una profunda fascinación por la cultura africana. Las culturas vibrantes, las diversas tradiciones y los fascinantes paisajes cautivaron su imaginación y encendieron su pasión por la belleza y la riqueza del continente africano.
Con su herencia marroquí arraigada en su identidad, Ibtihal se inspira en la vibrante cultura y la belleza natural de Marruecos. Los antiguos rituales de belleza y los remedios botánicos practicados por sus antepasados han influido mucho en su visión y enfoque del cuidado de la piel.
Exploring African Botanicals
Driven by a passion for discovery and a desire to embrace the richness of African botanicals, Ibtihal embarked on a journey across the continent. She immersed herself in the diverse landscapes and cultures, collaborating with local experts and artisans to learn about the unique properties and uses of indigenous plants.
Embracing Organic Skincare
Ibtihal's unwavering commitment to organic skincare led her to meticulously source and sustainably harvest authentic ingredients from Morocco and African botanicals. She believes in the power of nature to provide effective and nourishing solutions for the skin, without compromising on quality or sustainability
Honoring Tradition and Craftsmanship
Guided by the wisdom of her ancestors, Ibtihal places great importance on craftsmanship and artistry. Drawing on centuries-old techniques and her family's heritage, she ensures that every product reflects the utmost quality, efficacy, and care.
A Sustainable Vision
As a champion of sustainability, Ibtihal integrates eco-conscious practices into every aspect of Organic Potions. From responsible ingredient sourcing to environmentally friendly packaging choices, she strives to minimize the brand's ecological footprint and contribute to the preservation of the natural resources and cultural heritage that inspire her.
Empowering Others
Beyond creating exceptional skincare products, Ibtihal is passionate about empowering others. She believes in the transformative power of self-care and advocates for embracing beauty rituals as a way to nurture not just the skin, but also the body, mind, and spirit.
Ibtihal's journey and dedication to the art of skincare have culminated in the birth of Organic Potions. Her vision is to share the beauty and benefits of Moroccan and African botanicals with the world, and she invites you to join her on this extraordinary skincare adventure.