The Truth Behind
'Natural and Organic'
Products simply labeled ‘Natural or Organic’ come with no guarantees unless they are certified by an independent body, because using and marketing these terms is unregulated. Many consumers wrongly assume these ‘Natural and Organic’ products contain ingredients that are minimally processed and that they don’t contain toxic chemicals or artificial fragrances. Yet, unfortunately, due to the lack of regulation within the beauty industry, manufacturers can misleadingly label their products as ‘organic’ or ‘natural’ even though they contain processed, toxic and chemically enhanced ingredients.